Mediazoic is pleased to announce that it is teaming up with iconic Toronto radio producer David Bray and international record producer and recording artist Chris Birkett to create the Mediazoic Studio In The Cloud, a full service radio and record production facility aimed at integrating all of Mediazoic’s music promotion activities under one roof.

Bray summarizes the initiative as follows: “Working with Chris and Mediazoic promises to be a great deal of fun – I’m very excited about the possibilities. As the radio and recording worlds continue to evolve, partnerships such as this one that build bridges between established people and organizations and their innovative successors are a key path to the future.”

Setting up shop in Bray’s state-of-the-art studio will allow Mediazoic to capture exclusive, premium-quality performances of artists that Mediazoic promotes on its network of Internet radio stations and through its other digital and physical networks. With the help of Canadian music man Serge Sloimovits, Mediazoic will also offer in-house artist development services, such as applying for funding on behalf of a carefully-curated selection of artists.

Birkett, previously based out of his own studio in Paris, France, sees the venture as an opportunity to get a handle on Canada’s thriving independent music scene. “Internationally, Canada is known as a real hotbed of talent. As an artist, I’m really excited about some of the collaborations that will result from this, and as an engineer and producer, I can’t wait to share some tricks of the trade that I’ve learned over the years with some up-and-coming Canadian artists.”

Studio facilities include 128 Channel Pro Tools HD Accel 3 w/Pro Tools 8 software, Logic Pro 9, Digidesign Digi Translator, Massive SFX Library and Digital Plug-ins, Tama Swingstar Drum Kit with DW pedals and SoundEdge hats, every size and shape of electric and acoustic guitar, over 50 world music instruments (oud, tablas, sitar, harmonium, zither, bouzoukis, etc), microphone preamps (Avalon 737, Focusrite Blue 215, Focusrite Quad), a variety of microphones (Neumann U87s, RE 20s, AKG 451, Sennheiser 441/Evolution600, Rode NT5 Matched Pair, SM57s), Digidesign Control 24 Mix Control Surface, Yamaha S90 88-Key Weighted Action Synthesizer, and much more.

Greg Nisbet, founder and CEO of Mediazoic, sees the move as a giant step forward for the company. “If someone had told me a few months ago that an upstart company like Mediazoic would soon be sharing studio space with two industry legends like David and Chris, I’d never have believed it. I can’t count how many times we’ve witnessed a stunning live performance or been in the middle of a really amazing conversation and wished we had a way to capture the magic of the moment. Now we have the ideal team and environment to do just that.”

About David Bray: David Bray boasts extensive experience in the development of marketing strategies and the writing and production of broadcast, print and web creative for a variety of clients including Long & McQuade Musical Instruments, Tucker’s Marketplace Restaurants, Wild Water Kingdom, XM Satellite Radio, the City of Toronto, Burger King, Labatt, Radio Shack, Guinness, Maple Leaf Foods, Toronto Blue Jays, Mirvish Productions and many others. David has also worked as a consultant on all aspects of the music industry in Canada, including work with a variety of major recording artists, often working as a writer and producer with many of these artists.

About Chris Birkett: Chris Birkett has been involved in producing, engineering, writing and playing music since the 1970s. His collaborations have sold more than 100 million records world-wide over the last 30 years. Chris has collaborated, both in and out of the studio world, with Led Zeppelin, Steve Earle, Randy Newman, Quincy Jones, Peter Gabriel, Sting, Trevor Horn, Sinead O’Connor and many many more.

About Serge Sloimovits: Serge runs ARTSTRA, a concert production agency specializing in Jazz, Blues, and World Music. With over 20 years of experience in the music industry, Serge has worked with a wide spectrum of artists including: Cassandra Wilson, King Sunny Ade, James Brown, Taj Mahal, Miles Davis, Buddy Guy, Nina Simone, Stan Getz, and Dizzy Gillespie. Serge is also President of Eiffel Dog Publishing, which contracts out songs by various composers to movies and television series including: Two If By Sea, Due South, Rez, Northern Exposure, and Dance Me Outside.

About Mediazoic: Mediazoic is a next-generation music and media organization, based in Toronto, whose mission is to bring together like-minded people, both digitally and physically, with outstanding, highly-curated content. Mediazoic’s growing network of operations includes Internet radio stations, live events, content development and licensing, and infrastructure for artist publicity and promotion.