Big Bass, Big Beats: Meltwich Radio Sounds 'Not Just Good But Great'
Full SONOS®-integrated in-store radio solution adds edgy sound to edgy, rapidly-growing, fast casual restaurant brand.
FOR IMMEDIATE RELEASE: November 4, 2019 (Toronto, ON). Named by Toronto Life as one of the city's “most gonzo” grilled cheese sandwiches, Meltwich has a new addition to the experience in its expanding group of fine casual restaurants, which already includes fresh quality ingredients, a funky environment, urban chic decor, and state-of-the-art custom grills. Top shelf sound has always been a huge part of the Meltwich approach, but a new investment in the #RadioMogul solution adds a whole new dimension.
Meltwich Radio is a location-targeted, day-parted exercise in high-fidelity sound for the restaurant chain’s patrons. It consists of two custom-created aural experiences, roughly defined as Suburban and Urban, crafted to best match two distinct “music vibes” among Meltwich locations. The Suburban mix is all the hits, all day, and then transitions to clean hip hop for the evening crowd. The Urban mix is non-stop hip hop, progressing during the day from clean 90s and 00s hip hop classics, to clean current hip hop as evening falls, to an edgier, explicit mix for late nights. The sound system at most locations is equipped not only with SONOS® or higher system, but sub-woofers as well.
“Ask any young person in, say, Waterloo. You walk into Meltwich late on a Friday or Saturday night and you’re in one of the hottest spots in the city.” says Tom Mavrou, Meltwich’s big cheese. “Whether it’s students or families during the day, or the party crowd at night coming into our restaurants, having a place people actually want to come and hang out is perfect for how people interact with our brand. You don’t get that kind of vibe by playing elevator music over a crappy sound system.”
Fully Canadian owned and operated since its establishment in 2015, Meltwich already operates 20+ locations across Canada, and is growing exponentially. Meltwich serves up a completely customizable selection of Artisan grilled cheese, Home-made Burgers, Poutines, Salads, Soups, Fries and Hand-spun Milkshakes. Most locations are also licensed to serve alcohol.
“This is the first end-to-end SONOS®-based custom retail music solution in Canada that I know of.” says Greg Nisbet, MEDIAZOIC's 'maestro' and author of a guide for businesses on using music in a commercial settingguide for businesses on using music in a commercial setting. “The vibe as soon as you walk in the front door just envelopes you. Tom and his crew are really all about the experience, and it shows.”
Royalties to rightsholders of the music are paid out as per MEDIAZOIC’s agreements with licensing agencies in Canada (Re:Sound, SOCAN, etc.).
For more information, please contact:
#RadioMogul by MEDIAZOIC
About Meltwich: With a simple mission “Not just good, but great”, Meltwich Food Co. is a fine casual food concept focused on providing delicious and convenient food options with wholesome and healthy ingredients. Meltwich Hospitality is a Canadian-owned-and-operated company, currently operating over 20 locations throughout Canada. This fine casual restaurant offers fresh quality ingredients, trendy music, funky environment, urban chic decor and state-of-the-art custom grills. Meltwich Hospitality Group partners with major food distributors and vendors, which allows us to provide consistent quality and experience to all guests. The rapid growth of Meltwich is fuelled by a solid management team with the passion to grow and succeed in a very competitive changing industry. For more information, please visit http://meltwich.ca/.
About #RadioMogul by Mediazoic: MEDIAZOIC is Canada’s artist-friendly music & technology company. Our flagship offering is #RadioMogul, a unique custom radio solution that allows businesses to connect with their customers within a fully-customized music and audio broadcasting space. Businesses using #RadioMogul can create and schedule programs, broadcast in-location, and access other custom features. We now count as clients not only Meltwich but some of Canada’s other most exciting and fastest-growing franchises, including Quesada Burritos & Tacos, Smoke’s Poutinerie, Fat Bastard Burrito Co. and an expanding list of others.