Live Music Across Ontario: The snapd Music Series, Presented by RadioMogul by MEDIAZOIC
Innovative concert series features up-and-coming artists playing unique venues in communities across Ontario
FOR IMMEDIATE RELEASE: September 5, 2017 (Toronto, ON). snapd Inc. and RadioMogul by MEDIAZOIC are proud to announce the snapd Music Series, a year-round schedule of live music events in which buzzed-about artists play unique, intimate venues, supported by full print, digital and social coverage, in carefully-targeted markets all across Ontario. By mid-2018, the series aims to be featuring a dozen breaking Ontario artists playing a circuit of a dozen Ontario venues, in communities that are generally under-served by premium live music choices. Each show also includes a unique VIP experience, giving fans a rare opportunity to spend some quality time with talented artists, some of whom will be dominating awards shows, arenas and stadiums in the years to come.
This innovative partnership aims to pair MEDIAZOIC’s insight into Ontario’s “hidden gems” of music with the promotional might of snapd, in print, digital, social and mobile, in the many communities it serves. Both companies boast deep roots and strong relationships in complementary networks, allowing for the discovery of new and exciting collaboration opportunities with businesses in communities all over the province. With snapd’s industry-leading, mobile-friendly ticketing platform fully integrated into all communications around the music series, live music fans will have a “one-stop shop” for accessing top-quality local entertainment choices.
“We are delighted to be a part of this on-going series,” stated Paul Dutton, CEO snapd Inc. “At snapd, we are all about supporting local Musicians, local venues and bringing exciting events into communities across the province.”
The inaugural show in the series will be held at Newmarket event and live music hub, Market Brewing Co., a 10,000 sq. ft. facility that includes a 17hL Canadian-made brewhouse and canning line as well as a large, rustic industrial-style tap room with space for events, concerts and a retail store. Starting in October, music fans in Newmarket and surrounding areas visiting the hip, unique venue will be treated to live music from some of Ontario’s leading music acts.
"We created Market Brewing to be a community hub and we strongly believe ties to the music and arts scene will help enhance that experience.” enthuses Shane McCarthy, founder and President of Market Brewing. “We are excited to be partnered with snapd and MEDIAZOIC for what promises to be some memorable evenings.”
The first band announced for the series is Toronto pilgrims of funk, soul and roll, the powerhouse Julian Taylor Band, just confirmed for October 13 at Market Brewing. The band comes off a huge summer playing across Canada to enthusiastic audiences of thousands, making the opportunity to see them in a series of intimate venues a must for true fans. Digital and social promotion by all partners of the band’s dates in the series will feature exclusive recordings of the band, as well as band-curated playlists built using the RadioMogul digital radio “tuner”, with ticket purchase links to shows in the series.
"Myself and the band are extremely excited to be part of the inaugural series of shows in the snapd Music Series.” says band leader Julian Taylor. “snapd and MEDIAZOIC are great supporters of local arts and culture and we're looking forward to performing in each community where they present this amazing series.”
The economic model of the series includes a higher compensation rate for artists per show than they would typically receive for playing venues or shows of a similar size. The integrated nature of how the series will be promoted, with artist development, booking, show production, media coverage and ticketing all handled under one roof, means the removal of several “middlemen” and their associated fees, providing artists a more transparent and direct way to share in the proceeds from their shows.
“This strategic collaboration brings together everything we know and love into an immersive music, digital and community experience” says Greg Nisbet, founder and CEO of RadioMogul by MEDIAZOIC. “We’re working with some great organizations and groups of people to develop and promote Ontario’s next wave of music talent. This is a vertically-integrated, disruptive new model that will bring music fans an incredible array of talent while also helping participating artists earn a decent living pursuing their passions.”
Tickets for the inaugural show in the series are available through snapd.
For more information, please contact:
RadioMogul by Mediazoic
About snapd: snapd Inc. is your connection to your community. We are an organization that specializes in community-based advertising, public relations, networking and marketing initiatives. Our media vehicles are photographically rich, and free to consumers, showcasing the life, entertainment and overall spirit of each and every community in which we operate. We use a business model that emphasizes customer service and relationship building, technology, marketing savvy and attention to detail to deliver our products across print, web and other visually dynamic media.
About Market Brewing Co.: The 10,000 sq. ft. facility of Market Brewing Co. is located on Leslie Street in Newmarket and includes a 17hL Canadian-made brewhouse and canning line as well as a large tap room with space for events, concerts and a retail store. The retail store sells cans, growlers, and locally-sourced merchandise and products. We are proudly dedicated to supporting Newmarket and surrounding area businesses. The focal point of the Tap Room is rustic industrial vibe with wood accents and a large stage for events and performances. The Tap Room features 12 draught lines, tasting flights, mug club, and many extraordinary events.
About Julian Taylor Band: Critics love them, fans adore them, and legendary deejay Alan Cross calls the Julian Taylor Band “Canada’s most criminally under-appreciated band”. Blending elements of pop, soul, funk, reggae, hip hop, and rock, Toronto’s Julian Taylor Band are the self-described “pilgrims of funk, soul and roll”, coming off a busy 2017 festival season across Canada in which they shared the stage with Walk Off The Earth, Mariana’s Trench, Amanda Marshall, Sam Roberts Band, Jim Cuddy, The Sadies, Big Sugar and many more. The band’s wide-ranging catalogue of original songs has been mined for radio play across Canada and internationally, and their music has been featured in television series such as Elementary and Private Eyes. Every one of their high-energy live shows wins new fans young and old across multiple music genres, steadily driving the band towards mainstream success and even wider acclaim.
About RadioMogul by Mediazoic: MEDIAZOIC is Canada’s artist-friendly streaming company. We are actively building a growing network of operations that includes Internet radio stations, live events, content development and licensing, and infrastructure for artist publicity and promotion. RadioMogul is a unique custom radio solution that allows brands to connect with audiences within a fully-customized music broadcasting space. Clients can create and schedule programs, broadcast live, stream into physical locations, and distribute a graphic “tuner” pointing to their station(s) anywhere that the internet reaches.