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National Burrito Chain Showcases Canada’s Top Unsigned Musical Talent with ‘Joy of Song’ Campaign

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October 27, 2015 (Toronto, ON)Quesada, Canada’s home of the famous Big Ass burrito, wants customers to feel the ‘Joy of Song’ through a national campaign that features tomorrow’s hottest homegrown talent, today. The unique program showcases unsigned artists on the burrito and taco chain’s instore radio network played across 75+ locations nationally. The initiative also includes free downloads of new singles from up-and-coming musicians hailing from right across the country.

Launched in partnership with Quesada’s streaming network provider, MEDIAZOIC, Joy of Song will also include contesting for concert tickets as well as provide touring artists with Quesada menu items. New talent from English and French Canada will be regularly featured on www.joyofsong.ca, through instore marketing as supported across the company’s social channels.Quesada Burritos and Tacos Joy Of Song

“We’re thrilled to be able to help support homegrown artists while allowing our customers to experience the great music that Canada’s rising talent has to offer,” said Bill Anderson, Quesada’s head of marketing. “Customers are loving Joy of Song and giving back to the musical community resonates with a lot them.”

The program launches with ‘OK OK,’ a single from Niagara’s Beth Moore. The talented songstress received Artist of the Year and Folk Artist of the Year at the 2011 Niagara Music Awards. She performed at the 2012 Parliament Hill Canada Day Concert alongside Feist and Jully Black and opened for Keith Urban at the 2015 Entertainment Tonight Canada’s New Year’s Eve bash.

“A lot has changed in the industry and Quesada’s support can mean a world of difference for these young artists,” said Greg Nisbet, Founder & CEO, Mediazoic. “Joy of Song is a multi-channel campaign that translates to valuable exposure.”

A significant percentage of the songs featured on Quesada Radio are from unsigned Canadian artists. Artists are compensated for their participation in the campaign through a fee as well as Quesada Radio royalties.

In-store, online and social media marketing for the campaign is handled by Field Day Inc., Quesada’s Agency of Record. PR is handled by V & Co. PR & Marketing Communications.

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For more information or to coordinate an interview, please contact:

Victoria Kirk, V & Co. PR, victoria@vandco.ca, 416.558.4507

About Quesada: Quesada is home of The Famous Big Ass Burrito and One Bite Guarantee. It was founded in Toronto in 2004 by Steve Gill – a former technology consultant turned restauranteur. Its “made fresh for you” philosophy and lighter, fresher unique flavour profiles differentiate the brand. Salsas and sauces are made fresh daily. Quesada is a four-time Winner of NOW Magazine’s BEST Awards.  @Quesada Burritos Facebook: Quesada Burritos and Tacos

About Mediazoic: MEDIAZOIC creates custom audio streaming solutions for people & brands. RadioMogul is a unique custom radio solution that allows brands to connect with audiences within a fully-customized music broadcasting space. Clients can create and schedule programs, broadcast live, stream into physical locations, and distribute a graphic “tuner” pointing to their station(s) anywhere that the internet reaches.