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Unexplained Wave of Dancing Breaks Out at Burrito Locations Across Ontario

Unexplained Wave of Dancing Breaks Out at Burrito Locations Across Ontario

Fast-Growing Burrito Franchise Fat Bastard Rolls Out Custom In-Store Radio in All Locations

FOR IMMEDIATE RELEASE: July 30, 2019 (Toronto, ON). In perfect synch with patio season all across Ontario, Fat Bastard Burrito Co. is now serving up bumpin’ tunes with its legendary burritos. The music is a classic mix of disco, funk, hip hop and Top 40, created and obsessively curated for the sole purpose of getting customers’ heads boppin', hips swayin', and booties shakin’.

“It's always a pleasure to work with a company who is as passionate about their business as we are about ours!" enthuses Chris Phillips, President of The Fat Bastard Burrito Co. “The #RadioMogul product puts us in full control, providing us the ability to align the music we play with our brand.”

Chosen by BlogTO in 2017 as one of Toronto’s best burritos, Fat Bastard Burrito started in Toronto in 2010 and has expanded to over 35 locations across Ontario. All Chicken, Pork and Beef is 100% Canadian Raised, sourced from only Federally Approved Processors, with all products certified Responsible Animal Care, On Farm Food Safety and Sustainability Ensured, Raised by a Canadian Farmer Certified. No MSG or Preservatives is used in any Proteins or Marinates, with Non-GMO tortillas made in Canada from Artisan Flour. Pico De Gallo, Guacamole and Coleslaw are made from scratch in every store. This attention to detail even extends to soft drinks - the Coke is from Mexico, made from cane sugar for much better taste!

Photo of Gordon Ramsay at Fat Bastard in Toronto

Phillips lays out the company’s process for choosing a music supplier.

“After investigating a number of potential music solutions, MEDIAZOIC scored the highest in all our evaluation categories. Execution throughout our entire enterprise surpassed our expectations on many levels. Development of our custom playlist was fast. Set up at the store level was simple and the level of customer service was, and continues to be, exceptional.”

“Some people think the name #RadioMogul refers to me, but it’s actually meant to refer to our clients.” says Greg Nisbet, CEO of MEDIAZOIC and author of a guide for businesses on using music in a commercial setting. “Chris and his awesome team at Fat Bastard illustrate that perfectly. They are as obsessed about music as we are, and have been active participants in helping us capture that perfect sound in their many restaurants.”

Royalties to rightsholders of the music are paid out as per MEDIAZOIC’s agreements with licensing agencies in Canada (Re:Sound, SOCAN, etc.).

 

For more information, please contact:

Greg Nisbet
#RadioMogul by MEDIAZOIC
maestro@mediazoic.com

 

About Fat Bastard Burrito Co.: Started in Toronto in 2010 and now in over 35 locations across Ontario, our goal at Fat Bastard Burrito Co. is to bring you the freshest and most exclusive flavours available anywhere on the planet. We have spent countless hours finding suppliers with the best products that meet our high standards. We use only federally inspected meats, and our in-house preparation combined with traditional cooking methods at the store level, make our products cleaner, fresher, healthier and taste better. We do not use MSG or Preservatives in any of our Proteins or Marinates. We use the Best Tortillas, made in Canada from Artisan Flour, and all our Tortillas are Non GMO. Our Pico De Gallo, Guacamole, and Coleslaw is made from scratch in every store. For more information visit fatbastardburrito.ca.

About #RadioMogul by Mediazoic: MEDIAZOIC is Canada’s artist-friendly music & technology company. Our flagship offering is #RadioMogul, a unique custom radio solution that allows businesses to connect with their customers within a fully-customized music and audio broadcasting space. Businesses using #RadioMogul can create and schedule programs, broadcast in-location, and access other custom features. We now count as clients not only Fat Bastard but some of Canada’s most exciting and fastest-growing franchises, including Quesada Burritos & Tacos, Smoke’s Poutinerie, and an expanding list of others.