"NOBODY LIKES A QUIET RESTAURANT, MUSIC PLAYS A ROLE IN ALL OUR LIVES. MEDIAZOIC HAS COMPILED A MUSIC SELECTION FOR US THAT ADDS TO THE AMBIENCE AND ENERGY OF THE QUESADA EXPERIENCE."
– Steve Gill (CEO, Quesada Restaurants)
When Canadian software wizard Steve Gill lived in Denver – home of 667 Mexican restaurants – he discovered a passion for his new favourite food: Burritos. Steve is a pretty accomplished chef too, and when back in Canada he locked himself in the kitchen to create the best burrito EVER made. The result? The Famous Big Ass Burrito, and from there Quesada Restaurants.
Radio Quesadatude is a digital radio initiative that aims to capture musically that fun, friendly store energy created by a busy staff serving passionate fans the food they love, in over 20 Quesada restaurant locations across Canada. It features an uninterrupted stream of music both from local and international artists from over 50 countries.
The station's launch follows an extensive testing period in stores across the Quesada network. With Gill coming from a software background himself, he wanted a solution that could be delivered both digitally and in-store and that was seamless from the point of view of Quesada franchisees all over Canada. The station offers commercial-free music 24/7, and is designed to restart on “shuffle” each listen so that it is never the same music experience twice.
“We think a Quesada customer is special, and deserves the very best." says Steve. "Our focus is on the food, but everybody knows that music can set the tone and enhance the dining experience. The folks at Mediazoic are as obsessed with quality music as we are with quality food, and we think our customers are the real beneficiaries of the collaboration.”
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